From May 29th, “Food & Agri” online program on SSFF & ASIA’s official website has been streaming 5 short films with the theme of Japanese food and culture. The festival committee has chosen “Sushi Japan” as “Best Short Award” among the five short films, having the most high points in four criteria: “Messages portrayed in the film,” “Attraction of the story,” “Production Quality,” and “Depiction of Japanese food culture”
“Food＆Agri” program has been screened online untill June 30th.
Five narrative short films depicting images of Japanese food and its culture were chosen among approximately 2400 previously entered short films in Japan Competition, which was established 11 years ago.
“Washoku,” traditional Japanese cuisine, was designated by UNESCO as an Intangible Cultural Heritage In December 2013. In Japan, Washoku has developed as part of daily life and with a connection to annual events” such as New Year’s celebrations and rice planting, and is constantly re-created in response to changes in human relationship with natural and social environment. Washoku also has important social functions for the Japanese to reaffirm identity, to foster familial and community cohesion, and to contribute to healthy life in which Japan must preserve.
In this project, we will use short films as the message tool to promote Japanese food culture to the world, as to attract more fans of Japanese food as well as soliciting exports of Japanese food and culinary products and goods outside of Japan.