PR video with “Tokyo Brand Ambassador” Tetsuya Bessho is released!
As people around the world begin to anticipate the 2020 Tokyo Olympics and Paralympics, Tokyo Metropolitan Government is looking to strengthen the impression of Tokyo as a travel destination and promote the “Tokyo Brand”.
On this occasion, “Tokyo Brand Ambassador” Tetsuya Bessho has appeared in a PR video showing off the attractions of the city of Tokyo. This video has now been released on the official Tokyo Brand website.
What is a “Tokyo Brand Ambassador”?
A “Tokyo Brand Ambassador” is a famous and outgoing individual that is active both in Japan and overseas and who has been appointed to promote and carry out PR for the Tokyo brand. They will do this by appearing in PR videos and at events in addition to contributing articles to the official Tokyo brand website.