BRANDED SHORTS 2025 Ceremony

As the only international advertising film competition in Japan

25 works from 10 countries and regions around the world will be judged from eight unique perspectives.
Awards to be announced include the Branded Shorts of the Year, selected by the jury; the HR Best Short Award, given to a film that effectively promotes branding for recruitment; and the Visual Tourism Award, Japan Tourism Agency Commisioner’s Award.

In celebration of the 10th anniversary of BRANDED SHORTS, a new initiative called “Personal Branding” will also be unveiled. This project recognizes individuals who use video platforms such as TikTok, YouTube, and Instagram to develop and express their own creative visions—delivering information and entertainment to society. The first-ever Branded Shorts Personal Branding Award will be presented to creators chosen for their storytelling, influence, topical relevance, and business potential, aligned with the values of BRANDED SHORTS.

In addition to announcing the award-winning works, the event will feature a jury talk session, where jurors will discuss this year’s trends and explore the future possibilities of branded storytelling.