The Comments Section｜Meat & Livestock Australia

【Client】Meat & Livestock Australia
【Agency】Droga5 Australia, part of Accenture Song
【Production】The Sweetshop

In the film we see a series of scenes that became centres for debate and division in Australia. Some serious (clean energy debate), others asinine (dog grooming).
As each of these scenes appeared, The Comments Section, represented as physical stadium seating, filled with a host of divided characters.
Every line spoken is a real Australian comment sourced from online comments sections.
It seems like Aussies are divided on every topic until, as we reach a crescendo, one remarks “there must be something that unites us”.
At this point we reveal Sam Kekovich and lamb - the same thing that unites the nation every year.
He tells Aussies to “get out of the comments and into the cutlets” and they do.

Director

Max Barden

Time

00:03:00

Country

Australia

Genre

Branded Movie

Year

2025