Keep Girls In School｜Procter & Gamble

【Client】Procter & Gamble
【Agency】TLG India
【Production】Offroad Films Pvt. Ltd.

This campaign by Whisper India addresses the issue of menstrual health and its impact on girls' education in India.​

The ad portrays the challenges faced by young girls who, due to lack of access to menstrual hygiene products and societal taboos, are compelled to miss school during their periods. It highlights the emotional and educational setbacks these girls endure. The narrative then shifts to showcase Whisper's initiative aimed at educating communities, providing sanitary products, and creating supportive environments to ensure that menstruation doesn't hinder a girl's right to education.​

Through powerful storytelling, the advertisement emphasizes the importance of breaking menstrual taboos and ensuring that every girl has the opportunity to continue her education without interruption.

Director

Gary S

Time

0:03:22

Country

India

Genre

Branded Movie

Year

2024