The Tale of Mr. Tight Ass｜J. Paul Getty Trust (PST ART)

【Client】J. Paul Getty Trust (PST ART)
【Agency】BBDO West
【Production】Biscuit Filmworks


This is the story of a man who longed to loosen, a man with cheeks so miserably clenched it seemed nothing could bring relief. Until he found art.
We meet Mr. Tight Ass in his bathroom. We hear something strange, like a tree branch straining in a storm. But it’s no branch – it’s his butt, clenching. His boxers, along for the journey, pull into a tiny, tight vortex. He tells us it’s always been this way.

We see every remedy Mr. Tight Ass has tried: a breezy sound bath with curious instruments, therapy, a sleek-but-dubious machine. Finally, miraculously, an ad for PST ART appears.

He visits a museum where everyone is inspired and every glute jiggles joyously. He’s amazed. He bonds with a young woman as they stare at the artwork. His ass relaxes triumphantly to the sound of a champagne cork releasing. Mr. Tight Ass is cured.

Director

Andreas Nilsson

Time

0:01:54

Country

Australia

Genre

Branded Movie

Year

2024