BRANDED SHORTS - Short Shorts Film Festival & Asia 2024

Entry Guideline


SSFF & ASIA established "BRANDED SHORTS" in 2016.

"Cinematic communication", in which companies and organizations go beyond the framework of "advertising" and aim to convey their social value (services and products to consumers, appealing experiences.) It could be called a new form of communication with consumers. We define them as branded movies and introduce them as "BRANDED SHORTS" based on our own standards as an international short film festival.

For 2024, we call for entries of branded movies throughout the world, screen a wide variety of works, and hold events and seminars to further revitalize the video advertising market and film and entertainment industry.

Submission Guidelines

Entry Guideline

  1. Release Period: Branded movies that have/will have their first release between January 1, 2023 and March 31, 2024.
  2. Duration: Under 25 minutes.
  3. Rules for Participation:
    Submissions must be videos produced with the aim of communicating the brand or services of a company/organization to its customers.
    The movie can be submitted by any relevant companies.

Entry Period and Entry Fee

Early Deadline: August 1, 2023 – September 30, 2023 : JPY 15,000.-
Regular Deadline: October 1, 2023 – November 30, 2023 : JPY 20,000.-
Final Deadline: December 1, 2023 – February 29, 2024 : JPY 30,000.-

  • For multiple submissions of more than 3 entries, a discount is applied (Early Bird: 13,500 JPY per entry, Regular: 18,000 JPY per entry, Final: 27,000 JPY per entry).
    Please inquiry at


  1. In order to promote Short Shorts Film Festival & Asia and Branded Shorts, selected works may be screened/streamed at events or via websites managed by the Committee for Short Shorts (operations company: Pacific Voice Inc.) or other third parties involved.
  2. The entering company must receive approval from all related parties.
  3. To avoid conflict with the aforementioned stipulation, please ensure that the individual rights relating to writers, performers, musicians etc. have all been cleared in advance before submitting.
  4. If the submitted work is in a language other than English or Japanese, please submit an English or Japanese script or dialogue list.
  5. Refunds will not be issued under any circumstances.

Judging Process

Shortlisted works will be selected by Committee for Short Shorts. Shortlisted works will be announced in the BRANDED SHORTS website in every month. Nominated works will be selected from the shortlisted works. Nominated works will be introduced on the official website and then will be screened or/and streamed at SSFF & ASIA 2023.

Judging Criteria

Eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.


Branded Shorts of the Year

Out of the nominated works, jury members from various backgrounds will select the Branded Shorts of the Year and following awards.

Other Competition

HR Competition supported by Indeed
HR Best Short Award will be selected from among the submitted works of BRANDED SHORTS, which have the purpose of recruiting human resources (HR) and can feel the philosophy, characteristics, and message of companies and organizations.


The 13th Visual Tourism Award, Japan Tourism Agency Commissioner’s Award

Among tourism promotional films, movies, and videos produced in all 47 prefectures in Japan, the Grand Tourism Award (Commissioner of Tourism Award) will be given to the most creative, promotional, and topical work, based on the perspective of tourism promotion.


【How to submit】

  1. Please register your information to create your account.
  2. Please fill in the forms, make the payment and upload the movie from the following link.
    * Please note that zipped files should be titled with the submission number provided in confirmation email.

<Required materials>

  • Movie File(required)
    Format: H.264 (Mov or Mp4)
    Frame: 1920×1080
    File size: Up to 10GB preferred
  • Film still picture(required)
  • Credit List(required)

If your work is selected, you will be requested to provide additional materials.


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