BRANDED SHORTS
About BRANDED SHORTS
As the only international advertising film competition in Japan
We are now in an era where it has become difficult to foster engagement with customers through conventional communication planning alone. Communications between companies and customers have also changed significantly, and now, more and more companies are focusing on video medium as a marketing tool. In particular, videos called branded movies are attracting attention as content that can achieve both “value for consumers (entertainment and usefulness)” and “messages and philosophies from companies and brands.”
In 2016, Short Shorts Film Festival & Asia (SSFF & ASIA) created its own standard for branded movie as part of our international short film festival, and established an official competition, the “BRANDED SHORTS. As the only international advertising video competition in Japan, we continue to create possibilities for branded movies.
Awards
International Competition
Branded Shorts of the Year
Award given to the best BRANDED short film from outside Japan chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.
National Competition
Branded Shorts of the Year
Award given to the best BRANDED short film from outside Japan chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.
HR Competition supported by Indeed
HR Best Short Award
Award given to the most engaged short film based on the criteria of Purpose, Corporate Appeal, Message, Sustained Viewing, Originality, and Memory Retention chosen from branding perspectives that lead to recruitment.
Deloitte Digital Award
Deloitte Digital and Committee for Short Shorts will select Deloitte Digital Award, with theme of “fusion of digital and humanity” under the following criteria: Purpose, New, Design, Human Experience and Engagement.
Visual Tourism Award, Japan Tourism Agency Commisioner’s Award
Among tourism promotional films, movies, and videos produced in all 47 prefectures in Japan, the Visual Tourism Award, (Japan Tourism Agency Commissioner of Tourism Award) will be given to the most creative, promotional, and topical work, based on the perspective of tourism promotion.
Judging Criteria（Branded Shorts of the Year）
“Branded Shorts of the Year” will be selected from each category by a jury gathered from across boundaries of the advertising, film, and other related industries from the BRANDED SHORTS 2024 international and national category nominated short films. Judging criteris: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.
Programs
Please check each program page or the screening/streaming schedule for the screening period and times.
International Competition
A competition that combines short films and advertising that features branded companies or organizations overseas to promote their products and/or activities.
National Competition
A competition that combines short films and advertising that features branded companies or organizations in Japan to promote their products and/or activities.
HR Competition supported by Indeed
A competition for the branded movies selected with the branding perspective for human resources
Visual Tourism Award
Since 2012, SSFF & ASIA has awarded the “Visual Tourism Award (Japan Tourism Agency Commissioner’s Award)” to short films that promote tourism with creativity, promotion, and topicality. This year, the 12th edition, 5 of the best short films submitted to BRANDED SHORTS were selected as finalists. During the film festival in June, one of the finalists will be selected and awarded the Japan Tourism Agency Commissioner’s Award.
Events
6.12 [ Wed ]
6.12[ Wed ] 13:30 –
BRANDED SHORTS 2024 CEREMONY
This year, out of 695 submissions from around the world, 13 films were nominated for the International Competition and 14 for the National Competition.
From among these nominated films, we are pleased to announce the “Branded Shorts of the Year” award for the most outstanding branded movie, selected and judged by a panel of 5 judges based on 8 criteria.
On the same day, a jury talk session will be held by the jury members, where they will discuss this year’s trends and the future potential of BRANDED SHORTS.
And at the 13th Visual Tourism Award, which will be held for the 13th time this year, we will also announce the Visual Tourism Award (Japan Tourism Agency Commissioner’s Award).
BRANDED SHORTS Sponsors
BRANDED SHORTS Media Partners