The 8th Branded Shorts – Now Open for Submissions
On August 1st, Branded Shorts, Japan’s only international branded movie competition, will begin accepting submissions for the 2023 Short Shorts Film Festival & Asia, one of Asia’s biggest international short film festivals and accredited by the Academy Awards.
Branded Shorts, established by the festival in 2016, is a new type of communication by companies and organizations that transcends the boundaries of “advertising” and aims to communicate their social values (services, products, and experiences) to consumers, as a form of “cinematic communication.” The festival defines Branded Movies as films that are selected and have eight perspectives; inevitability, ability to change perceptions, ability to share, message power, viewership retention, originality, timelessness, and post-viewing retention.
During the submission period, we will announce a short list that will lead to the final nomination. We will gather jurors from various industries in advertising and film for the 2023 film festival, and the best Branded Movie selection will be awarded the “Branded Shorts of the Year”
The HR category supported by Indeed, newly established this year, is calling out for Branded Movies from the perspective of human resources, and recruitment. The Deloitte Digital Award will be presented to the best film among all nominated entries based on the theme of “Fusion of Digital and Humanity” that emphasize “Purpose” (meaning of existence), “New” (novelty), “Design,” “Human Experience” (value of human experience), and “Engagement” (affection).
In addition, for the 12th Visual Tourism Awards, we are looking for regional branded movies produced by local governments and organizations.
2022 Jury’s Comments:
The good thing about branded content is that you find yourself drawn to the brand without knowing it. Unlike advertising, it is a tool that allows both the brand side and the user side to build a win-win relationship. (BRANDED SHORTS 2022 Jury Chairman Kentaro Kimura)
A visual genre that is most sensitive to the nuances of the times. (Juror Takuma Takasaki)
Sharing the determination and aim of the company and sometimes causing discussions creates an opportunity to raise the value of the brand. (Juror Mai Osada)
＜Branded Shorts 2023 Submission Guideline＞
■Period：Monday, August 1, 2022 to Tuesday, February 28, 2023
■Submission：Please refer to Branded Shorts 2023 website
■Announcement：A Short List of films that will be considered for final nominations will be announced every month on the Branded Shorts website. All the final nominations will be announced by the end of April in 2023.
■Inquiry for submission：firstname.lastname@example.org
◆For the Deloitte Digital Award
Statement from Go Miyashita, Deloitte Digital Marketing Officer
We rediscovered much potential of branded movie trough many award candidates this year. We hope next 2023 award becomes an opportunity to create “New” way of communication to express companies’ and social purpose. Looking forward to seeing fantastic works.
◆For the HR competition supported by Indeed
Statement from Go Mizushima, Indeed Japan Marketing Director
Indeed Japan promotes “Owned Media Recruiting,” the concept that actively communicates a company’s mission, purpose, and culture through their own media. We have high expectations for the effectiveness of branded movies as a new method of information dissemination. We believe that a company’s appeal does not necessarily have to be grandiose, and that it will resonate more with people if it is realistic. We hope that you will revitalize the dormant attraction of your company and convey it to job seekers.